Five Weeks to a Better Culture Begins Now
First things first—download your customizable Culture Roadmap.
This isn’t your average digital course—it’s not about simply learning, it’s about doing. This is the most important thing a leader can do—create a tangible, actionable, and specific strategy to improve your company’s culture. The following downloads will give you your Culture Workbook and your Culture Roadmap to walk you through your next steps for next week, next month, and next year.
Culture Keynote
5 Pillars of the Fellowship
Join David Salyers, the Original Chick-fil-A Marketing Executive and culture pioneer, as we explore the five pillars of a successful organizational culture: developing leaders, implementing strategy, cultivating team, aligning your brand, and sharing stories. Whether you’re a seasoned leader or just starting out, this session is packed with practical tips and real-world examples to help you create a workplace where people love to work.
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Join David Salyers as he challenges conventional thinking about business and leadership to create remarkable organizations. Discover the importance of creating a culture of innovation, focusing on what truly matters, and leveraging the power of storytelling. This is your chance to move beyond a medicore culture and become a truly extrodinary organization to work from (and buy from!)
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
The 80/20 Principle and Innovation: How can you identify the 20% of your organization’s activities that yield 80% of your results?
What strategies can be implemented to focus on these high-impact areas?
The Power of Perspective: How does perspective shape our actions and outcomes?
What specific techniques can you use to cultivate a positive and growth-oriented perspective within your teams?
Creating a Remarkable Culture: What are the key characteristics of a remarkable culture?
How can your organization foster a culture where employees are inspired, engaged, and committed to excellence?
Balancing Short-Term Gains and Long-Term Vision: How can you balance the need for immediate results with the pursuit of long-term goals?
What strategies can be used to maintain focus on the big picture while addressing day-to-day challenges?
The Role of Leadership in Driving Change: What role do executive leadership teams play in shaping organizational culture and driving innovation?
How can leaders inspire and motivate their teams to embrace new ideas and challenge the status quo?
Culture Keynote
Sparking a Culture Revolution
Culture Keynote
Week Two: Defining the Culture You Want
Join David Salyers as he challenges conventional thinking about business and leadership to create remarkable organizations. Discover the importance of creating a culture of innovation, focusing on what truly matters, and leveraging the power of storytelling. This is your chance to move beyond a medicore culture and become a truly extrodinary organization to work from (and buy from!)
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
The 80/20 Principle and Innovation: How can you identify the 20% of your organization’s activities that yield 80% of your results?
What strategies can be implemented to focus on these high-impact areas?
The Power of Perspective: How does perspective shape our actions and outcomes?
What specific techniques can you use to cultivate a positive and growth-oriented perspective within your teams?
Creating a Remarkable Culture: What are the key characteristics of a remarkable culture?
How can your organization foster a culture where employees are inspired, engaged, and committed to excellence?
Balancing Short-Term Gains and Long-Term Vision: How can you balance the need for immediate results with the pursuit of long-term goals?
What strategies can be used to maintain focus on the big picture while addressing day-to-day challenges?
The Role of Leadership in Driving Change: What role do executive leadership teams play in shaping organizational culture and driving innovation?
How can leaders inspire and motivate their teams to embrace new ideas and challenge the status quo?
Culture Keynote
Designing Culture with Intent
Join Susan Salgado, Former Managing Partner & Founder of Hospitality Quotient & culture pioneer, as she delves into the heart of organizational culture. Learn how to create a thriving workplace where employees feel valued, engaged, and inspired to ultimately help you build a stronger, more resilient team. Discover practical tips on how to implement positive change, even in the face of resistance.
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
The Power of Culture: How can a strong organizational culture significantly impact employee engagement, productivity, and overall business success?
The Role of Leadership: What specific actions can you take to shape and reinforce a positive organizational culture?
How can they inspire and motivate your teams to embody the desired values and behaviors?
Creating a Sense of Belonging: How can your organization foster a sense of belonging and community among employees?
What strategies can you use to create a welcoming and inclusive work environment?
The Impact of Everyday Actions: How do small, everyday actions contribute to the overall culture of your organization?
What specific behaviors would you love to see adopted by your teams to reinforce positive culture?
Overcoming Resistance to Change: How can organizations effectively address resistance to cultural change?
What strategies can be used to engage employees and build buy-in for new initiatives?
Learn how to turn your brand into a cultural phenomenon. David Salyers shares practical strategies for building a strong connection between your brand and your culture by focusing on emotional connections and exceeding customer expectations. In this session, you’ll learn actionable strategies to create a powerful brand culture that drives business growth.
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
Strategy and Differentiation: David Salyers emphasizes the importance of avoiding “the bloody middle” in business strategy.
What would “the bloody middle” look like for your organization, and how can you avoid it?
Emotional Connection and Brand Value: Salyers discusses the concept of emotional connection as central to building a strong brand.
What practical steps can yourorganization take to increase emotional connections with your customers?
Culture as a Competitive Advantage: How can organizations ensure that your internal culture aligns with your brand promise to customers?
Creating Raving Fans: What would raving fans look like for your organization?
How can you create transferrable priniples that help everyone your brand interacts with to become a raving fan?
Leadership and Employee Growth: What challenges might you face in implementing strategies to prioritize employe’s personal growth, and how can you overcome these barriers to create a meaningful workplace culture?
Culture Keynote
Culture as the Ultimate Competitive Advantage
Culture Keynote
Culture as the Ultimate Competitive Advantage
Learn how to turn your brand into a cultural phenomenon. David Salyers shares practical strategies for building a strong connection between your brand and your culture by focusing on emotional connections and exceeding customer expectations. In this session, you’ll learn actionable strategies to create a powerful brand culture that drives business growth.
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
Strategy and Differentiation: David Salyers emphasizes the importance of avoiding “the bloody middle” in business strategy.
What would “the bloody middle” look like for your organization, and how can you avoid it?
Emotional Connection and Brand Value: Salyers discusses the concept of emotional connection as central to building a strong brand.
What practical steps can yourorganization take to increase emotional connections with your customers?
Culture as a Competitive Advantage: How can organizations ensure that your internal culture aligns with your brand promise to customers?
Creating Raving Fans: What would raving fans look like for your organization?
How can you create transferrable priniples that help everyone your brand interacts with to become a raving fan?
Leadership and Employee Growth: What challenges might you face in implementing strategies to prioritize employe’s personal growth, and how can you overcome these barriers to create a meaningful workplace culture?
Culture Keynote
Remarkable Leadership
Join David Salyers as he emphasizes the transformative power of leadership rooted in values, remarkable moments, and emotional connections. By challenging traditional views on work and results, he advocates for creating environments where employees and customers alike feel valued through intentional, memorable experiences. Because aligning your organization around shared values fosters not only a captivating culture but also extraordinary outcomes for organizations.
Discussion Questions
How does leadership play a crucial role in shaping a company’s culture?
How can you, as a leader, develop your skills and prioritize your health so you can be the best self?
What specific strategies can we implement to ensure that our culture reinforces our mission and vision?
What strategies can be employed to build strong, cohesive teams and create a culture of passionate employees and customers?
How can our organization foster a sense of belonging and purpose among team members?
What prevents your organization from being fully aligned with your client-facing brand and your employee facing experience?
What role does storytelling play in shaping organizational culture and employee engagement?
What’s your best tactic currently for sharing stories and celebrating wins?
How can you communicate to your employees that people matter most?
How can organizations measure the impact of their cultural initiatives?
What metrics can be used to assess the effectiveness of cultural programs and initiatives?
Discussion Questions
Remarkable Moments: David Salyers discusses the importance of creating “peak moments” and “end moments” to build lasting relationships.
How can your organization identify and intentionally design such moments for both employees and customers?
Aligning Around Values: Aligning a team around shared values is more effective than focusing solely on behavior or thinking.
What steps can you take to ensure that your organizational values are clearly defined, communicated, and embraced by the team?
Workplace Transformation: What specific strategies can you implement to foster a workplace that employees genuinely value and enjoy?
Balancing Positive and Negative Variance: How can you shift their focus from addressing only negative issues to actively promoting positive variances in customer and employee experiences?
The Role of Kindness and Emotional Connection: Through examples like the Chick-fil-A employee returning $3.50 or assisting a stranded customer during a flood, Salyers shows the impact of kindness in business.
How can your organization encourage employees to embrace your values and act on them authentically without being constrained by rigid policies?
Culture Breakouts
Check out these Culture Breakouts led by current culture leaders who have completed the transformative Fellowship program. These seasoned professionals will share insights, strategies, and actionable ideas to help you build a vibrant and values-driven culture within your organization.
Captivating Cultures from Day 1 with Paige Chenault Lohoefer
Activating Your Culture with Biron Pickens
Crafting the Employee Journey with Kelly Ann Doherty
Exclusive Bonus Interviews
We got the inside scoop from culture leaders at Nike, Neiman Marcus, Chick-Fil-A, Mr. Cooper, and more to bring you their best ideas and quick-tips.