The Fellowship enters an exciting new era with The Imaginal Cell
Press Release
Build a Captivating Culture your customers can’t resist and your employees refuse to leave
The Fellowship is the world’s preeminent 3-day workplace culture masterclass
Now through April 15th, celebrate with us by registering with code
NEWERA for $500 off the full registration rate
November 3-5, 2025 • Grand Geneva Resort & Spa • Lake Geneva, Wisconsin
Meet Your 2025 Culture pioneers
LEADERS FROM THE WORLD’S MOST ADMIRED CULTURES
Additional Pioneers Joining Soon
Maril MacDonald
Co-Founder and Chief Executive Officer
David Salyers
Original Chick-fil-A Marketing Executive and Pioneer
ARE YOU READY TO
TRANSFORM YOUR
ORGANIZATION’S CULTURE?
The Fellowship’s curriculum revolves around three pillars: Put People First, Share Stories Relentlessly, and Constantly Nourish. Each participant will be guided through a process to create their own individualized Culture Roadmap — a tangible plan to create the workplace culture you’ve always dreamed of.
40+
FELLOWS PROMOTED AFTER ATTENDING THE FELLOWSHIP
25+
ORGANIZATIONS NAMED ON BEST PLACE TO WORK LISTS
1M+
EMPLOYEES NOW PART OF CULTURES THAT ARE TANGIBLY CHANGED
“This week has been a simply life-changing experience…It’s exactly what I needed to get recharged and I’m excited for what’s ahead.”
– Laurel Flanigan
Worldwide Operations Internal
Communications Manager, Amazon
“I am walking away with best-in-class culture knowledge and initiatives that I can implement immediately.”
– Rea Foster
Chief Operating Officer,
Teach for America DFW
“The Fellowship curates and arranges a faculty of world-class coaches who pack best-in-class concepts and practical skills into 4 transformational days. Your organization will gain a competitive advantage from The Fellowship.”
– Tim Laird
Chief Medical Officer,
Health First
See why leaders across the globe
recommend the fellowship
REST & RETREAT
A three-day experience unlike any other in the Chicago resort
town of Lake Geneva at the Grand Geneva Resort & Spa, from
November 3-5, 2025
Lake Geneva is located 1-hour from both Chicago O’Hare International and Milwaukee Mitchell International.
Registration is limited to ensure the
experience is both intimate and
productive.
SPACE TO CREATE
The agenda mixes immersive learning
sessions with Culture Pioneers and
practitioners, surprise VIP experiences,
special guest presenters, small group
mentorship, facilitated peer-to-peer
learning, and ample time to create
your unique Culture Roadmap.
INVEST IN CULTURE
YOUR INVESTMENT EXTENDS FAR BEYOND YOUR TIME IN LAKE GENEVA.
YOU’LL LEAVE THE FELLOWSHIP REFRESHED AND READY TO IMPLEMENT A ROADMAP THAT WILL TRANSFORM THE CULTURE OF YOUR ORGANIZATION.
DEDICATED
COACHING
CULTURE
ROADMAP
CULTURE
KEEPER
CERTIFICATION
